Consumer’s attention span seems to get shorter don’t they? Well, these days, competition are high so peoples prefer to have their life practical because work and competition is hectic enough for one lifetime to bother. Life is in the fast lane, so is the rhythm of life, so everything has to come fast so it can be consumed in the short time available before continue to compete against others. The faster rhythm then means that we want something fast, that includes time between rumour and product.
Anyway, actually I’m thinking of animation and comic. When I first entered the hobby at late 90s, internet is still not so widespread. That time, communities are close and like an exclusive gathering. During those time, there are many classic titles that carve their mark in memories. Even if those titles no longer become favourite, they have their followers and remembered as part of history.
Then, these days, high speed internet are more common and become communication as well as (illegal) distribution channel. There are dozens of products appearing each seasons; that’s not including from the many publications. With so much products, attention span shortens a lot to what’s now. The fans are also split among products, leaving less momentum to each than in the past.
Rather than the offset created by the creation of larger fan base as well as easier access to illegally-free material, actually the mindset is carved. There seems to be higher percentage of fad fans than loyalist fans. Other thing is the greater number of products, that in the relatively same (actually lowering) buying capacity of consumers, getting more difficult to sell. Come on, how do you expect to sell twice as much products with price already rising quadruple of what it was to peoples whose ability to buy is lowered by the rising price. If the consumer get more selective in buying, then there ought to be products that doesn’t sell as expected right ? Logically speaking.
I might slack off most of the time and missed the bigger view, but the formula is not good in my opinion.